Building a brand identity entails a great deal of strategizing and development, but its success will be determined by the effectiveness of your advertising and the uniqueness of your branding materials, i.e. your visual identity and the emotional response it evokes.
Given the fact that the global market is overly saturated with promotional content, advertisements and marketing campaigns, there comes a need for you to separate your brand from the herd and utilize new, non-invasive tactics to boost your brand recognition and positioning.
Here is how to do that in a creative and effective way that you might not have thought of before.
Customize and send out postcards
With the majority of your competition resorting to traditional promotional channels such as TV, newspaper, radio and digital ads, you should take a turn at Personality Lane, and work your way towards establishing a more personal relationship with your target demographic by sending out customized postcards.
These unique promotional materials will concisely and efficiently showcase your brand identity while establishing a personal relationship with the consumers by portraying your values and brand stories. So make sure to create a truly inspiring and effective message to go along with your beautifully designed postcards.
A finer envelope
You will instantly win over the heart and mind of your prospective clients if your envelope feels different in their fingers – it’s all about the presentation and the show starts even before the recipient gets the chance to gaze inside the contents of your letter. Depending on the industry, you want to personalize your envelopes in such a way that they represent the importance and share a glimpse of your brand’s values.
Envelopes might seem a tad outdated nowadays, but they are important to have at hand, as they can be useful for separating your brand from the competition and for getting up close and personal with your clients. Explore and experiment with different designs, colors, and paper types as well as opening methods and letterhead integration.
Customize your presentation tools
As mentioned earlier, it’s all about the presentation. The tools you use and the methods you employ in the service of dazzling and winning over your clients or customers will determine the outcome of your branding campaign. Everything from your personalized letterhead to your internal and external communication methods should portray the story of your brand.
Therefore, you should not only perfect your presentation skills to adequately showcase the value of your business, but also utilize new technologies to help get your message across. Another way to hit the bullseye every time is to never leave the room without a parting gift – give the client or customer something to remember you by.
One of the most obvious solutions would be handing out your personalized business card, even though they are easily overlooked and have lost most of their relevance in the modern era. Instead, look for ways to not only deliver your message, but also leave it with the client by giving them a complementary custom usb. Not only is a custom usb a perfect gift that carries your message, but it also acts as a modern, digital business card.
Your unique letterhead
If you don’t already have a letterhead for your brand, get one. If you do have it, customize it. Let your letterhead speak to your clients or customers before they even walk into the building, and let it make up their minds for them.
Additionally, your powerfully designed letterhead should be one of the focal points of your branding efforts, and it should be able to grab the attention no matter whether it is displayed on your door or on a billboard.
Along with the logo, your letterhead is a symbol of your company; it’s the validation of your worth and importance. However, you should tread carefully when designing your letterhead, as you do not want to portray a certain image contradicting your brand identity. Therefore, aim to hit that sweet spot where the letterhead not only portrays quality and trust, but also presents your brand for what it truly is.
The size of your marketing budget will not be the sole determining factor of the success of your branding efforts. The quality and unique solutions you introduce will have the greatest impact on your brand recognition. Therefore, rather than spending large sums on pushing your brand into the market, you should invest smaller amounts into developing these unique and effective solutions that will surely attract your target demographic.