When you think about content marketing, what is the first thing you think of? Blogging? Writing articles? What about visual content? I read a great article on HubSpot that expanded on the conversation about what content marketing really is. It had great statistics, and you know I love statistics! Here are a few that I thought were interesting:
"Cisco projects that global internet traffic from videos will make up 80% of all traffic by 2019."
"Infographics are liked and shared on social media 3x’s more than any other type of content."
"Tweets with images receive 150% more retweets than tweets without images."
In today’s video we will cover different formats of content marketing and how to use them.
01:00 What is content marketing?
01:48 Different types of content marketing
02:22 How do you use blogs for content marketing
03:26 Other types of content marketing
03:47 How to use what you already have for your content marketing