Digital Publishing as an Eco-Friendly Marketing Strategy

Much like Gutenberg’s printing press has revolutionized Europe’s cultural climate in the mid-15th century, so has digital publishing done for us. Before the invention of the printing press, books had to be copied entirely by hand, which was slow and expensive, to say the least. Gutenberg’s invention changed all of this, and as a result, books were made cheaper and more accessible to everyone. With the advent of the personal computer, as well as the internet, the whole procedure has been made even more easier. Digital publishing is not only faster but more eco-friendly as well. Yet, the traditional printing method is still widely used all around the world even though now there are sophisticated technological ways of publishing. So, what exactly are all the benefits and uses of digital publishing and why is it considered so eco-friendly.

What is digital publishing?

Well, first of all, we need to explain what digital publishing actually means. Simply put, digital publishing is everything that is published electronically, ranging from e-books, online journals, advertisements, blog posts to digital libraries, and so on. Traditional publishing forms are thus converted into their computerized versions via formats, such as PDF and other compatible software for wide electronic publication. Furthermore, the first step of the digital publishing process is basically the same as in the traditional method. An author first needs to write a book, then the editors and copywriters deal with the general editing and the layout of the book, and then it’s finally ready to get published. The main difference is that digital publishing data is stored electronically, which means it can be shared via social media or email, whereas in case of traditional publishing, books need to be printed out and distributed.

Eco-friendly marketing

Now, imagine all the trees that have to be cut down for thousands of copies of one particular book. I’m not even going to touch the subject of global warming and the implications this mass deforestation could have on it, but let’s just focus on the simple fact that we’re not using our resources efficiently. Naturally, many people are well aware of the negative impact traditional publishing has on the environment, and are turning to alternate publishing methods which are more eco-friendly, such as digital publishing. Consequently, this is where eco-friendly marketing comes into play. By promoting electronic publishing, businesses are not only modernizing their publishing methods, but they’re also saving the environment in the process. Because digital is ‘greener’ than paper, brands that opt for promoting this publishing method are more likely to attract new customers who share the same eco-friendly values as they do.

Blogging

Truly the best form of digital publishing is definitely blogging. Unlike other traditional methods which have been digitalized, blogging brings something fresh and unique to the publishing table altogether. It’s a form that can be published online on a website and then shared via social media and email instantaneously without wasting valuable time and resources. Moreover, thanks to social media, blogging has become one of the best forms of online marketing for businesses. By writing quality content for their general readership, all businesses, no matter their size, can attract new customers with ease. It’s virtually impossible to find a business that is not investing in this form of digital publishing as the best marketing strategy out there for boosting site traffic. When you think about it, websites are also a form of digital publishing as you have to post content on them as well. Evidently, there is a great synergy when going digital, which makes it vastly superior to printing.

Advertisements

Yet another form of digital publishing that owes its fame to social media are none other than ads. While blog posts are an excellent marketing strategy for improving your overall referral traffic, ads are even better for improving your general conversion rates. Used similarly like flyers and pamphlets in real life, online advertisements are not only effective, but they’re also extremely eco-friendly for obvious reasons. Apart from creating content specifically designed for advertisement on social media, there’s yet another neat option of creating content in the form of emails. To successfully execute this strategy, you first need to convert your visitors into email subscribers. Next, send out emails on a regular basis with promotional content to maximize your conversion rates. Limited-time offers and premium deals work great with these as well. Just bear in mind not to spam your subscribers with irrelevant content in order not to lose them.

All in all, digital publishing is both an outstanding marketing strategy, as well as an eco-friendly one. There can be no doubt that digital publishing is the future of marketing. In a few years’ time, traditional printing will be a thing for the stone-age. Instead of depleting our precious resources and destroying our planet in the process, we need to turn to these technological advancements for a better and greener tomorrow.

About the Author

Alex Williams

My name is Alex Williams, born and raised in beautiful Sydney. I am a journalism graduate, and a rookie blogger trying to find my luck. Blogs are the perfect opportunity for presenting yourself to wider audience, getting the chance to showcase my expertise and receiving recognition. I am a regular contributor at BizzMark Blog. You can find me on Facebook and Twitter (@alextmwilliams1).

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