Psychology Of Web Colors

The color table below was retrieved from The Science Behind Colors, an article of The Logo Company. Colors are an important component of web design and we can associate them with various industries. This table of colors is a good guide to select the colors that best represent your brand.

– BLACK –
Qualities: definite, credible, strength, powerful, precise, professional, direct, accuracy
Best for: construction, corporate, oil, financial, fashion, manufacturing, cosmetics, mining, marketing, tradesmen
– RED –
Qualities: hungry, exciting, urgent, dangerous, sexy, evocative, romantic, design, warm, fast
Best for: food, clothing, fashion, apparel cosmetics, sports, real estate, entertainment, health care, caring, emergency services, hospitality, marketing, public relations, advertising
– GREEN –
Qualities: natural, organic, youth, nurturing, instructional, education, adventurous, ecological, calming, nature
Best for: medicine, science, government, recruitment, ecological-business, tourism, human resources
– BLUE –
Qualities: credibility, calming, clean, focused, medical, professional, judicial, power, business like
Best for: medical, scientific, utilities, government, health care, high-tech, recruitment, tradesmen, legal, information technology, dental, corporate
– ORANGE –
Qualities: creative, dynamic, energetic, youthfulness, expressive, child-like, fruitful, innocence, enthusiasm
Best for: recruitment, food and drink, entertainment, education, sports, human resources, childcare
– YELLOW –
Qualities: energy, drive, dynamic, encouraging, design, ideas, youth, invention, bright, positive
Best for: childcare, food and drink, entertainment, new technology, automotive, signs and banners, ecommerce
– PURPLE –
Qualities: spiritual, mysterious, magical, arcane, religiousness, evocative, sensual, well being, occult, loving
Best for: body, mind and soul, astrology, tarot, aromatherapy, massage, yoga, arcane, healing, spiritual, occult
– BROWN –
Qualities: earthly, nurturing, historical, safe, financial, tradition, conservative, reliable, retrospect, steady
Best for: construction, animals, mining, veterinary, finance, real estate, ecology
– WHITE –
Qualities: clinical, clean, medical, clear, purity, spacious, simple, easy, fresh
Best for: medical, science, high-tech, dental

About the Author

Maria C. Lima

Maria C. Lima has spent the past 10 years studying web development and becoming a sought-after independent technology innovator in New York City. She now runs MCL Interactive, her own NYC design and technology firm, where she prides herself in providing creative web solutions for savvy entrepreneurs. She helps bring their vision to life in a beautiful and functional web presence. Her goal is to take care of all the techy stuff so that they can do what they love and work on growing their businesses. You can find her on Twitter (@mclinteractive) or on Facebook (Facebook.com/mclinteractive). Read more

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