How to Build Your Blogging Reputation in 2018

Blog Reputation

4,400,650 (and counting) blog posts have been published today. That’s a lot of content, which means reaching your target audience and building your reputation as an industry influencer takes a lot of hard work. It goes without saying that publishing content on a regular basis is a must, especially if you hope to benefit financially…

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Digital Publishing as an Eco-Friendly Marketing Strategy

Digital Publishing as an Eco-Friendly Marketing Strategy

Much like Gutenberg’s printing press has revolutionized Europe’s cultural climate in the mid-15th century, so has digital publishing done for us. Before the invention of the printing press, books had to be copied entirely by hand, which was slow and expensive, to say the least. Gutenberg’s invention changed all of this, and as a result,…

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Why Entrepreneurs Should Invest in Employee Development

Employee Development

Hard working and efficient employees are the foundation of every business. Without good employees, businesses simply can’t hope to achieve success, reach important milestones or become profitable. That’s why entrepreneurs need to focus on developing a workforce that will drive their business further. The best approach would be to directly invest into employee development and…

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Why You Should Consider Starting an E-commerce Business

E-commerce Business

Given the latest statistics which report that global retail e-commerce sales will hit $4.5 trillion by 2021, it’s clear that there’s no need to hesitate and baulk at the idea of starting an online shop. The fact that 80% of the online population have purchased something on the internet at least once is another good…

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Cyber Security Tips You Should Know About Right Now

Cyber Security Tips

Cyber security is a serious issue that was usually overlooked in the past. However, this subject is becoming more and more popular. The paranoia of the dangers of Google and Facebook knowing everything about us is slowly rising and, no matter how irrelevant this may be to common people and their lives, it gets a…

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Are Female Entrepreneurs Better Organized?

Are Female Entrepreneurs Better Organized?

We live in the world filled with gender bias. The pay gap in the biggest corporate enterprises is still huge, but many people have very high hopes when it comes to entrepreneurship. The fast advancement of digital technologies allows almost everyone to start their business with minimal resources and any formal education. This trend has…

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Problems Almost Every Startup Faces

Problems Startup Faces

Did you know that about a half of small businesses fail in their first four years? So, the odds are 50:50, right? More or less, this is not a lottery game, and success doesn’t come as a result of being lucky, but thanks to knowing how to handle all the challenges being thrown at you.…

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Creating User-Friendly Mobile Content

Mobile Content

An average user has a few different mobile devices. A majority of internet browsing and online communication, in general, is now done via phones or tablets. This is especially the case with a younger generation of users, some of whom don’t even use a desktop computer. Various businesses are rapidly adopting this trend and moving…

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Common Legal Mistakes That Can Ruin Your Startup

Legal Mistakes

If you’re starting a business, every decision you make in the first phase of your company’s development is crucial for its survival. During this time, even the smallest errors can lead to liquidation. That’s one of the reasons why more than 90% of companies fail in the first three years after their incorporation. Legal mistakes…

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