Different Loyalty Programs for Retaining Customers

Loyalty Programs

Many businesses seek out various ways to ensure their customer retention, engagement and loyalty. The fact of the matter is that existing customers oftentimes tend to spend 67% more than new customers. Not only that, but it’s around 7 times more expensive to acquire a new customer than it is to retain one. For that…

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What Business Metrics Should You Track to Increase Your Conversions?

Business Metrics

Boosting your conversions sounds like a great plan, yet, this is not something that can just happen on its own. Same like with boosting your traffic, you know what you want, however, you don’t necessarily know how to get there in the best way possible. That being said, there are several metrics you should keep…

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How Blockchain Technology Affects Our Life

Blockchain

There has not been an internet buzzword as strong as blockchain. Hardly could we read any news item in the past few years without coming across an article mentioning the blockchain technology. It wasn’t hard to guess the impact it had, and continues to have, on the world we live in. But be that as…

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Benefits of Implementing Business Intelligence for Small Businesses

Business Intelligence

Most of the time small business owners have a lot on their plates due to a lack of resources. Likewise, they are forced to wear many hats, and apart from being successful entrepreneurs, they also have to be industry experts, excellent marketers, and outstanding managers. Small businesses who don’t have such jack-of-all-trade owners suffer as…

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How Powerful Is Your Offer Funnel?

How Powerful Is Your Offer Funnel?

To boost your traffic and sales, you’ve invested heavily in your site’s optimization. You’re constantly working on its responsiveness to make it relevant to both desktop and mobile searchers. Also, you’re doing both on-page and off-page SEO, creating valuable content regularly, and promoting your brand via email and social networks. Still, your sales are unsatisfactory.…

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Tips for Freelancers to Get More Done

Tips for Freelancers to Get More Done

It was Benjamin Franklin who said that time is money, and although centuries have passed since then, not much has changed. It’s particularly true in the world of the self-employed, and successful freelancers around the world are the ones who illustrate the significance of good time management and optimizing billable hours. What has become evident…

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5 Ways Technology Can Boost the Growth of Your Startup

5 Ways Technology Can Boost the Growth of Your Startup

You have conceived your own business with the goal to solve someone’s problem, whether it’s helping them make their coffee faster, use an app to locate the best restaurant to their taste, or put on a pair of quality shoes for an upcoming meeting. Since every business is in the problem-solving business, you know the…

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5 Ways to Improve Your Networking Skills

5 Ways to Improve Your Networking Skills

When running your own business establishing mutually beneficial relationships with other businesspeople is something you simply have to do. Not only that this can help you bring in more clients it also gives you a chance to meet people who could help you take your business to the next level. However, it’s not all about…

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