When I think of voice in a marketing context I think about the first steps we take in communication. Those steps are tentative and often unsure. It’s where we first tell our story to others outside of our immediate sphere. It’s the true test of whether our “pitch” just sounded great inside our own heads…
Read MoreTop 10 Tips on How to use Twitter in your Marketing
I believe in an integrated approach to marketing. That it should be built cohesively around a central hub which is your business. Twitter is a spoke on that hub. It can be useful. It can be powerful and it most certainly can contribute to the bottom line. Let me share with you my Top 10…
Read MoreMarketing Bites: The Business Card
One might think that in this technologically obsessed world in which we live that the Business Card is now defunct. One might even assume that people aren’t interested in collecting business cards at all. They’ll just bump phones with you and get your contacts that way. Alternatively they might connect with you on LinkedIn before…
Read More6 Steps To Positioning Your Business To Be More Successful
All great marketing is about great preparation. It’s the ability to ask the right questions, make the right deductions from the answers and carve a path that will move your business to where you want it to go. It’s about positioning your business effectively in the marketplace. Once you’ve done the work then your marketing…
Read MoreWhat Makes You Remarkable?
Inspired by Seth Godin’s Purple Cow this marketing bite is something I find myself saying to many clients when we start to speak about marketing and what it means to do Great Marketing. When you are trying to position yourself in the market place and stand out from all the rest; you’ve got to start…
Read More