BUSINESS
How to Protect Yourself Financially and Legally as a Freelancer
Choosing a career as a freelancer is always a good choice. You favor more flexibility in your work schedule as ...
Improving a Relationship with Your Employees
Tension that lingers around office premises and unsatisfied employees are, unfortunately, a thing more common than it should be. Digging ...
5 Business Lessons I Learned From Starting a Company
Starting a company is sort of like an adventure. You start from one point, but the road may take you ...
The Most Common Mistakes to Avoid When Starting a Business
As any entrepreneur knows, starting a business is a complex venture and things sometimes catch you off guard, especially if ...
MARKETING
How To Market New Products
A new product launch is probably the most challenging marketing task. Companies often use their latest products to enter a ...
Google Favors Mobile-Friendly Websites
In February 2015, Google announced that mobile-friendly websites will have a significant impact in their mobile search results to help ...
Best Ways to Measure Marketing ROI
When it comes to business and marketing, there is nothing more significant than Return on investment (ROI). A key performance ...
4 Ways Print and Digital Marketing Are More Powerful Together
We’ve become a digitally-driven world, and with anything we need at our fingertips, a few clicks away, it’s no wonder ...
STRATEGY
Didn’t Hit Your Peak Success in 2016?
Do you feel like your 2016 wasn't as successful as you'd hoped? You had a ...
Overcoming Social Media Procrastination
I’ve noticed that whenever I post about consistency and creating an effective social media strategy, ...
How To Become An Influencer
There are experts, and then there are influencers. Experts know their stuff. Influencers not only ...
Digital Publishing as an Eco-Friendly Marketing Strategy
Much like Gutenberg’s printing press has revolutionized Europe’s cultural climate in the mid-15th century, so ...
WEB DEVELOPMENT
Tips for Increasing Your Website Performance
The performance of your website is probably one of its most important aspects. Not only does it affect the overall ...
Build the Tic-Tac-Toe Game with jQuery
Below is the code to build the Tic-Tac-Toe game using HTML, CSS, JavaScript/jQuery. Please contact me at maria@mclinteractive.com if you ...
How To Set Up Virtual Hosts On Mac OS X Lion 10.7.5
When building a new website, I set up a virtual host in my development environment, because it helps me get ...
Phishing Vulnerability Of Links Opening In A New Window
The following phishing vulnerability is not well known, and should receive your full attention. To open a link in a ...
BRANDING
Putting Your Brand on a Business Map: 6 Key Hacks
The main difference between a business and a brand is that the former is a ...
4 Essentials for Starting Your Own Brand
Many people believe that the brand is the same as a logo but although significant, ...
3 Ways to Increase Your Brand Awareness
How much time and energy do you spend on brand awareness? Maybe a better question ...
4 Step Guide to Building a Personal Website
Having a personal website is very important these days. The main reason so many people ...
WEB DESIGN
Questions To Ask Clients for E-Commerce Web Redesign Projects
The below are questions I ask clients who want to redesign their e-commerce website. Thoroughness, transparency, and clear expectations are ...
Collection Of Web Safe Fonts
Google web fonts are great and easy to use. Otherwise, here is a list of the most standard Web safe ...
Psychology Of Web Colors
The color table below was retrieved from The Science Behind Colors, an article of The Logo Company. Colors are an ...
Collection Of Web Color Palettes
Below is a collection of color palettes for the Web. You can search for color palettes on COLOURlovers. #395668 #FFFFFF ...