BUSINESS

5 Ways Brands Use Marketing Events to Grow

5 Ways Brands Use Marketing Events to Grow

Unlike clear-cut advertisements and promotional content, engaging and interactive content has become the modern-day favorite for brands and customers alike ...
Right Business Idea

How to Find the Right Business Idea When Starting a Business?

Even though a lot of people focus on logistics, team composition, and business model right away, the key thing to ...
Legal Mistakes

Common Legal Mistakes That Can Ruin Your Startup

If you’re starting a business, every decision you make in the first phase of your company’s development is crucial for ...
company

Primary Challenges Entrepreneurs Face when Launching a Company

It’s an entrepreneurial age we live in nowadays, as aspiring business leaders from across the globe are eager to take ...

MARKETING

Modern SEO 2015

Modern SEO 2015

After watching How Google SEO Works Video - 2015 Authority Content by David Jenyns, I gathered the information below which ...
How To Market New Products

How To Market New Products

A new product launch is probably the most challenging marketing task. Companies often use their latest products to enter a ...
measuring marketing

Tips for Measuring Marketing Effectiveness

Nowadays, it's imperative for businesses to have a clear picture about whether their efforts to attract customers and drive sales, ...
Email Marketing

What is Email Marketing?

What is email marketing and how does it work? Email marketing does not mean pitch, pitch and then pitch some ...

STRATEGY

Tips

6 Quick Tips To Build A Great Content Strategy

Content is king. And, well… queen too. Always has been and always will be. It’s ...
SEO for Small Business

Why Should Small Businesses Care About SEO?

One of the greatest problems with digital marketing is the fact that a lot of ...
Digital Publishing

Digital Publishing as an Eco-Friendly Marketing Strategy

Much like Gutenberg’s printing press has revolutionized Europe’s cultural climate in the mid-15th century, so ...
Test Headlines on Twitter

How To Use Twitter to Test Your Headlines

Finding exactly the right words is the key to getting people to open your e-mails, ...

WEB DEVELOPMENT

HTML Colors

Collection Of HTML Colors

Below is a collection of colors safe for the Web. We also made available a collection of color palettes, which ...
Increasing Website Performance

Tips for Increasing Your Website Performance

The performance of your website is probably one of its most important aspects. Not only does it affect the overall ...
What You Need to Know to Start Your Own Website

What You Need to Know to Start Your Own Website

Every person working in the public sphere sooner or later becomes a part of the online community. The presence on ...
Countdown

Create a Countdown with JavaScript and jQuery

Below is the code to create a timer countdown using HTML, SASS, ES6 JavaScript and jQuery. The target date is ...

BRANDING

global brending

Going Global: International Branding Strategies

A lot of people make a mistake of misinterpreting what the term going global actually ...
own brand

4 Essentials for Starting Your Own Brand

Many people believe that the brand is the same as a logo but although significant, ...
Logo Design Tips

3 Killer Tips for Social Media Logo Design

For a number of brands on social media, a great logo is what clients associate ...
Amanda Rose

Eight steps to recover your personal brand

An offensive Twitter post. A joke that falls flat at a board meeting. We’ve all ...

WEB DESIGN

Web Color Palette

Collection Of Web Color Palettes

Below is a collection of color palettes for the Web. You can search for color palettes on COLOURlovers. #395668 #FFFFFF ...
Psychology of Colors

Psychology Of Web Colors

The color table below was retrieved from The Science Behind Colors, an article of The Logo Company. Colors are an ...
Questions To Ask Clients for E-Commerce Web Redesign Projects

Questions To Ask Clients for E-Commerce Web Redesign Projects

The below are questions I ask clients who want to redesign their e-commerce website. Thoroughness, transparency, and clear expectations are ...
Visual Content

How to Use Visual Content to Improve Audience Engagement

Whether you run a personal blog or are in charge of a big online shopping hub, your goal is to ...