BRANDING
Eight steps to recover your personal brand
An offensive Twitter post. A joke that falls flat at a board meeting. We’ve all witnessed a brand crisis – ...
Going Global: International Branding Strategies
A lot of people make a mistake of misinterpreting what the term going global actually means. For instance, they assume ...
MARKETING
5 Social Media Metrics Your Business Needs to Track
Today, social media has become an integral part of our daily lives. It has rooted itself so deeply into our ...
Tips for Measuring Marketing Effectiveness
Nowadays, it's imperative for businesses to have a clear picture about whether their efforts to attract customers and drive sales, ...
5 Blog Marketing Techniques
New bloggers and veteran bloggers alike worry about how to get more sales, visitors, and readers. They are often looking ...
BUSINESS
eCommerce Trends That Are Determining The Future of Online Retail
Online shopping has become an essential part of modern life with more and more people choosing to buy their products ...
How to Protect Yourself Financially and Legally as a Freelancer
Choosing a career as a freelancer is always a good choice. You favor more flexibility in your work schedule as ...
Best Ways to Inspire Employee and Customer Loyalty
Employees often claim in various surveys that they value polite communication and a fair management style more than a high ...
ARTIFICIAL INTELLIGENCE
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STRATEGY
How To Network Just Two Hours A Week
Being a CEO, a business owner, or a busy executive, you really don’t have time ...
How To Become An Influencer
There are experts, and then there are influencers. Experts know their stuff. Influencers not only ...
Accessibility: Make Your Company Socially Responsible
[This post was also published on Wuhcag's Blog] Website Accessibility July 25, 2012. "About 56.7 ...
A Simple Sales Funnel Strategy
Are you starting to believe it is a myth? I’m talking about the ever illusive ...
WEB DEVELOPMENT
Tips for Increasing Your Website Performance
The performance of your website is probably one of its most important aspects. Not only does it affect the overall ...
Collection Of Web Safe Fonts
Google web fonts are great and easy to use. Otherwise, here is a list of the most standard Web safe ...
Build a Slideshow with jQuery
Below is the code to build a slideshow using HTML, CSS, and JavaScript/jQuery. Please contact me at maria@mclinteractive.com if you ...
WEB DESIGN
Psychology Of Web Colors
The color table below was retrieved from The Science Behind Colors, an article of The Logo Company. Colors are an ...
Collection Of Web Safe Fonts
Google web fonts are great and easy to use. Otherwise, here is a list of the most standard Web safe ...
Questions To Ask Clients for E-Commerce Web Redesign Projects
The below are questions I ask clients who want to redesign their e-commerce website. Thoroughness, transparency, and clear expectations are ...