Tips for Attracting Top Talent to Your Startup

July 21, 2018 Dan Miller

Running a business is difficult on its own, but finding the right people to hire can be even more demanding. However, there are some useful tips that can help you make sure you stay on the right track and attract top talent to your startup. Check them out.

Create an appealing company culture

Your company culture will be the first thing potential employees will want to know about your business. Therefore, if you want to attract laid-back people, make sure that you foster company culture they might find interesting and include it in the job description. It all boils down to trying to find the people who already find your company appealing, which will make the entire hiring process easier on everybody involved.

Give recruitment marketing a go

Just like the regular marketing efforts, recruitment marketing focuses on various strategies used to identify, attract, engage and nurture talent, thus creating an excellent talent pool, before the actual need for such talent appears. Therefore, aside from focusing your marketing efforts on attracting potential leads, you should also invest in creating a talent pool you’ll later be able to pick from when you actually have a job opening at your startup.

Make your startup more relatable

Storytelling is particularly popular nowadays, so why not use it to make your startup more appealing to your potential employees? Therefore, try to present your startup by telling a story about how and why you’ve decided to launch it (present a problem and then introduce your business as a way to solve that problem), mention your business goal and present the manner in which you wish to achieve that goal. The most important thing here is to stay consistent and stay true to both your brand and your audience.

Use social media

In this day and age, finding the right people to fill a certain job opening is made much easier thanks to various social media. LinkedIn, for example, is a great platform for finding just the type of talent you are looking for. Finally, when you actually manage to find the right person, you can even ask for a police clearance certificate to make sure they are not in any trouble with the law.

Offer growth opportunities

Never, ever announce a job opening unless you know how much you are willing to pay for it. This will make you seem irresponsible and like you’re not quite sure what you are doing. Aside from that, you should also have a clear picture of what that position’s requirements are, as well as what you can expect from the potential employee. Finally, make sure you include information regarding growth opportunities in the job description as well so that your potential employees know what they can expect from your company.

Pride your startup on flexible working hours

Finally, the thing that will make working in your startup probably the most appealing to your potential employees is flexible working hours. People are struggling to achieve a work-life balance as is, so offering the opportunity to work from home or even whenever they feel the most productive is a good way to attract, as well as retain, top talent.

These were just some of the tips regarding attracting top talent to your startup. You can even research your competitors and find out what they are offering, which will allow you to tailor your offer even better to suit your targeted talent pool.

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Dan Miller

Dan Miller is a Payments officer with nearly ten years of experience in banking and international payments in the Australian banking sector. He has a masters degree in finance and banking. He is married and also a father of a beautiful little girl.