Putting Your Brand on a Business Map: 6 Key Hacks

Branding Hacks

The main difference between a business and a brand is that the former is a legal subject and the latter is a marketing phenomenon. Anybody can register a business, but it doesn’t mean that they can turn it into a brand. Becoming a well-known brand takes a lot of hard work and a pinch of…

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4 Essentials for Starting Your Own Brand

own brand

Many people believe that the brand is the same as a logo but although significant, the logo is just one of the elements that make up a brand. A brand is perhaps best described as the overall impression your customers have about your business – if you make your brand recognized and loved, your business…

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3 Ways to Increase Your Brand Awareness

Brand Awareness

How much time and energy do you spend on brand awareness? Maybe a better question is “What is brand awareness?” For many, this is a small part of their overall marketing strategy, yet when done correctly, increasing brand awareness can amplify your other marketing efforts. When more people know who you are, there are more…

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Going Global: International Branding Strategies

global brending

A lot of people make a mistake of misinterpreting what the term going global actually means. For instance, they assume that all you’re actually doing is opening an identical store or expanding your service to a new region in hopes of reaching greater numbers, which is definitely not the case. What you’re doing is diversifying…

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Be Careful Who You Work With: How To Protect Your Brand

Protect Your Brand

Not all that glitters is gold. Yes, it’s an old saying, but it is a wise warning that not everything that grabs our attention or looks amazing is real, valuable and will stand the test of time. This is an important rule when it comes to choosing who you should work with, work for or…

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Low-Cost Branding Ideas for Startups

Low Cost Branding Ideas

A brand is the most essential and the most lucrative asset of every business. While big companies spend fortunes on promoting their name and image, new startups often need to find innovative ways for creating brands on a shoestring budget. A company’s brand identity is much more than a simple combination of a name, logo,…

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Turn Employees Into Brand Influencers

Brand Influencers

Every employee should be marketing your brand, even if they are not part of your marketing team. But there is a difference between classic sales marketing and the ‘brand influencing’ we’re talking about here. The worst thing you can tell your non-marketing employees is that times have changed and they need also be “sales people”…

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2 Stages And 9 Tips To Build Your Profile — With Or Without Media

2 Stages And 9 Tips To Build Your Profile — With Or Without Media

Whether you are the CEO of a company or a small business owner, if the right people don’t know about you — and hear from you regularly — you are missing out on opportunities to build your brand and business. Building your profile is more than just appearing in the media. These days you have…

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