4 Tips to Customize Your SEO for Different Niches

seo

A unique segment of digital marketing, your SEO strategy can indeed make or break your entire online presence. Each individual brand online needs to fight for every single website visit, not to mention the overcrowded social media world brimming with engaging content, and search engine prerequisites that you need to follow in order to avoid…

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10 Common Digital Marketing Mistakes and How to Fix Them

Marketing Mistakes

Whether you’re spending a fortune on your digital marketing or nothing at all (yet) you need to be aware of the most common mistakes: what you’re doing wrong, why it’s not working and how you can protect yourself from being taken advantage of. Mistakes to avoid 1. Thinking social media is everything You are confusing…

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Your Guide to Making the Most of Local Keywords for Your SEO

keywords

There isn’t a single business out there that doesn’t want to rank higher in a range of search engines used by their audience. With Google on the throne, closely followed by Bing and Yahoo, you need to understand what drives your website visitors to click through your site, and what gets them in front of…

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5 Ways to Improve Your Startup’s Social Media Presence

It’s never easy being the new kid on the block, especially when that block is some three-billion strong and you have to fight for every shred of attention, expressed of course in likes, follows, and shares. Nevertheless, social media has become one of the most powerful (if not the most powerful) mass media marketing tools…

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Best Ways to Measure Marketing ROI

roi

When it comes to business and marketing, there is nothing more significant than Return on investment (ROI). A key performance indicator (KPI), measuring ROI is a surefire way of evaluating your marketing success over time and guiding future business decisions. As many channels as you can use to promote business, there are at least the…

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Different Loyalty Programs for Retaining Customers

Loyalty Programs

Many businesses seek out various ways to ensure their customer retention, engagement and loyalty. The fact of the matter is that existing customers oftentimes tend to spend 67% more than new customers. Not only that, but it’s around 7 times more expensive to acquire a new customer than it is to retain one. For that…

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How Powerful Is Your Offer Funnel?

How Powerful Is Your Offer Funnel?

To boost your traffic and sales, you’ve invested heavily in your site’s optimization. You’re constantly working on its responsiveness to make it relevant to both desktop and mobile searchers. Also, you’re doing both on-page and off-page SEO, creating valuable content regularly, and promoting your brand via email and social networks. Still, your sales are unsatisfactory.…

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Tips for Measuring Marketing Effectiveness

measuring marketing

Nowadays, it’s imperative for businesses to have a clear picture about whether their efforts to attract customers and drive sales, among other things, are bearing fruit or not. The main reason is that businesses invest a lot of time and resources into digital marketing, and they need to know that those resources aren’t being wasted.…

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Social Marketing Strategies every Business Owner should be Using

Social Marketing Strategies every Business Owner should be Using

Did you know that Facebook has gained more than 2 billion monthly active users? With 1.5 billion registered accounts, YouTube is the second most popular social network, while Instagram is seventh-ranked with 800 million users. So, what do these statistics tell us? The turbulent world of social media is growing at an astounding rate and…

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