Your Guide to Making the Most of Local Keywords for Your SEO

keywords

There isn’t a single business out there that doesn’t want to rank higher in a range of search engines used by their audience. With Google on the throne, closely followed by Bing and Yahoo, you need to understand what drives your website visitors to click through your site, and what gets them in front of…

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5 Ways to Improve Your Startup’s Social Media Presence

It’s never easy being the new kid on the block, especially when that block is some three-billion strong and you have to fight for every shred of attention, expressed of course in likes, follows, and shares. Nevertheless, social media has become one of the most powerful (if not the most powerful) mass media marketing tools…

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Best Ways to Measure Marketing ROI

roi

When it comes to business and marketing, there is nothing more significant than Return on investment (ROI). A key performance indicator (KPI), measuring ROI is a surefire way of evaluating your marketing success over time and guiding future business decisions. As many channels as you can use to promote business, there are at least the…

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Different Loyalty Programs for Retaining Customers

Loyalty Programs

Many businesses seek out various ways to ensure their customer retention, engagement and loyalty. The fact of the matter is that existing customers oftentimes tend to spend 67% more than new customers. Not only that, but it’s around 7 times more expensive to acquire a new customer than it is to retain one. For that…

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How Powerful Is Your Offer Funnel?

How Powerful Is Your Offer Funnel?

To boost your traffic and sales, you’ve invested heavily in your site’s optimization. You’re constantly working on its responsiveness to make it relevant to both desktop and mobile searchers. Also, you’re doing both on-page and off-page SEO, creating valuable content regularly, and promoting your brand via email and social networks. Still, your sales are unsatisfactory.…

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Tips for Measuring Marketing Effectiveness

measuring marketing

Nowadays, it’s imperative for businesses to have a clear picture about whether their efforts to attract customers and drive sales, among other things, are bearing fruit or not. The main reason is that businesses invest a lot of time and resources into digital marketing, and they need to know that those resources aren’t being wasted.…

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Social Marketing Strategies every Business Owner should be Using

Social Marketing Strategies every Business Owner should be Using

Did you know that Facebook has gained more than 2 billion monthly active users? With 1.5 billion registered accounts, YouTube is the second most popular social network, while Instagram is seventh-ranked with 800 million users. So, what do these statistics tell us? The turbulent world of social media is growing at an astounding rate and…

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5 Social Media Metrics Your Business Needs to Track

Today, social media has become an integral part of our daily lives. It has rooted itself so deeply into our personal culture that nowadays we simply can’t imagine what life would be like without it. What’s more, business around the world are turning to social media in order to conduct their online marketing strategies. The…

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5 Blog Marketing Techniques

5 Blog Marketing Techniques

New bloggers and veteran bloggers alike worry about how to get more sales, visitors, and readers. They are often looking for a different blog marketing technique that will give them the results that they are looking for. Unfortunately, they are usually looking for an easy way out or worse yet they do what I call…

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