Digital Publishing as an Eco-Friendly Marketing Strategy

Digital Publishing as an Eco-Friendly Marketing Strategy

Much like Gutenberg’s printing press has revolutionized Europe’s cultural climate in the mid-15th century, so has digital publishing done for us. Before the invention of the printing press, books had to be copied entirely by hand, which was slow and expensive, to say the least. Gutenberg’s invention changed all of this, and as a result,…

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Why Entrepreneurs Should Invest in Employee Development

Employee Development

Hard working and efficient employees are the foundation of every business. Without good employees, businesses simply can’t hope to achieve success, reach important milestones or become profitable. That’s why entrepreneurs need to focus on developing a workforce that will drive their business further. The best approach would be to directly invest into employee development and…

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5 Tips for Expanding Your Business

Expanding Your Business

One of the greatest misconceptions in the business world is the idea that growth and expansion are one and the same thing. In a way, it is easy to understand where all of this confusion comes from, seeing as how the expansion is conditioned by growth in both revenue and workload. Still, while growth is…

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Your Pre Public Relations Game Plan

Public Relations

Do you dream of the day that a national talk show wants you as a guest? Maybe it is that moment that Oprah chooses your book for her book club. How do those moments happen for a small business owner? It is usually the result of a lot of Public Relations. Public relations is simply…

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Low-Cost Ways to Increase Traffic to Your Website

Increase Website Traffic

In the digital world, your online presence defines your past, present and most importantly, your future. There is no escaping it – if you are not online, then you are not on the market, and if you do try to venture into the competitive arena without a strong online presentation, your fame, if attained, will…

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Stop Wasting Your Time And Start Making Money

Making Money

I get a lot of different questions, but the one question I am asked most is “how can I make more money?” Simple. Start cutting out time wasters in your life. These wastes of your time may be people you’re spending time with, distractions like television and computer games — or the very common partying…

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How To Use Twitter to Test Your Headlines

Test Headlines on Twitter

Finding exactly the right words is the key to getting people to open your e-mails, to click on your links, and to share them. One of the best ways to get people to open more of your communications over time is to keep testing and improving your headlines. You know me, as an accountant, I…

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How To Network Just Two Hours A Week

Strategic Networking

Being a CEO, a business owner, or a busy executive, you really don’t have time to take an extra breath — let alone invest your time in networking activities. You know you need to be doing it, but you just can’t seem to generate enough effort to go out and hit it — and hit…

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3 Social Media Mistakes That Cost You Money

3 Social Media Mistakes That Cost You Money

When my clients start to build their social media strategy, one of the first things we talk about are the basics. I’m amazed at how many clients don’t have the basics set up correctly. Take a look at the list below, if you don’t have these things done, I can guarantee that your social media…

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