With the sudden shift from traditional office set-up to remote ones, more and more businesses across the globe, in various industries, began to adopt a remote approach to managing their operations. And when it comes to remote work, one of the tasks that can be efficiently accomplished even outside the regular workplace is marketing.
Today, marketing teams are focused on the digital space. Through digital marketing, marketers can easily create and manage campaigns from various locations. It also provides them access to working and collaborating with people from all over the world. That’s why many leaders see remote marketing teams as a key to remote business success.
But with all things, there are also challenges that come with it. Since you are working with different people across the globe, it can be challenging to oversee the progress of your remote marketing teams. Fortunately, managing your remote marketing can be easy with the proper tools and strategies in place.
7 Effective Remote Marketing Strategies
Utilize Easy Communication Tools/Software
If you’re working remotely as a team, setting out your communications should be your top priority. Smooth operations might be impossible without proper communication tools with your team members. That’s why remote marketing teams must use the appropriate team chat and video conference platform.
Moreover, ensure your chosen communication platform is simple to navigate and centrally accessible. As a result, team meetings and real-time updates will become much more effective.
Use the Right Marketing Software
Choosing the right software is one of the most vital components of remote marketing management. For remote work, software is essential. So, your marketing team must utilize simple and effective technologies.
Remote marketing teams should aim to adopt fully integrated marketing solutions. Managing your remote work will be a breeze if all your marketing tools and applications seamlessly work together.
Doing this will lessen the need for technical assistance and enable constant communication among your marketing team. Fully integrated marketing tools will help facilitate all your campaign management and assist you in measuring your marketing effectiveness, which will help you save a lot of time in the long run.
Automate Your Marketing
When you operate in an office setting, you can quickly gather your team, send an important email, or post something on social media. But this might be impossible when working remotely, especially if you have to communicate across time zones.
Thanks to automated marketing, running distant campaigns will be a lot easier. It will significantly change simple processes like pre-planning newsletters and social media posts because of automatic publishing. Doing this will help you stay on top of your marketing strategy.
Establish a Clear Marketing Strategy
Tracking your team’s marketing efforts might be challenging, especially when everyone is working on various projects. Having a clear marketing strategy should be one of your priorities to ensure that everyone on a remote team is working toward the same objectives.
It ensures that your marketing channels are consistent and every one pursues the same objectives. Ensure your remote marketing team uses the same strategies and approach by having clear goals and objectives.
Regularly Communicate With Your Team
Don’t just schedule a call when a particular project or campaign needs to be discussed. You should schedule frequent calls while handling marketing remotely to ensure constant updates. Decide a time to meet to discuss progress and catch up on anything you may have missed, whether every day, every other day, or once a week.
Even if you don’t believe you have a set plan, making regular contacts will assist you in identifying any prospective problems or emergencies. Hosting frequent meetings is another effective strategy for adapting to remote work habits.
Focus on the Deliverables
Remote work requires a change in your work style, as well as where and how you conduct your marketing. The hours your remote marketing team puts in shouldn’t worry you too much. It is not the best success indicator. Instead, marketing teams should concentrate on their accomplishments or deliverables.
Your remote marketing initiatives will remain on course if you concentrate on the tasks rather than the working hours.
Use the Right Project Management Tools
Since remote marketing management should prioritize tasks and results over working hours, using a top-notch task-tracking or project management tool is essential to do this properly. These tools will make it easier for your team to manage their workflow and stay informed about the most important deliverables.
Use the right tool and let everyone on your team be familiar with the processes. You can ensure that the work processes are done more efficiently by making sure everyone handles tasks and deliverables the same way.
Everyone is likely engaged in different projects at different times when managing a marketing team remotely. Keeping up with this may be a real pain. But it is much simpler to handle if you have a program that keeps all tasks in one location and displays the status of each work.
Final Thoughts
Managing a remote marketing campaign doesn’t have to be difficult. With the proper tools and strategies, managing your remote marketing team is like a walk in the park. And by following the tips outlined above, you will see how successful your remote marketing can be.
Katie Pierce is a teacher-slash-writer who loves telling stories to an audience, whether it’s bored adults in front of a computer screen or a bunch of hyperactive 4-year-olds. Writing keeps her sane (most of the time) and allows her to enjoy some quiet time in the evening before she walks into a room of screaming kids (all of whom she loves dearly) the next morning.