What is Content Marketing?

June 7, 2017 Michele Scism

When you think about content marketing, what is the first thing you think of? Blogging? Writing articles? What about visual content? I read a great article on HubSpot that expanded on the conversation about what content marketing really is. It had great statistics, and you know I love statistics! Here are a few that I thought were interesting:

"Cisco projects that global internet traffic from videos will make up 80% of all traffic by 2019."

"Infographics are liked and shared on social media 3x’s more than any other type of content."

"Tweets with images receive 150% more retweets than tweets without images."

In today’s video we will cover different formats of content marketing and how to use them.

Video Highlights:

01:00 What is content marketing?

01:48 Different types of content marketing

02:22 How do you use blogs for content marketing

03:26 Other types of content marketing

03:47 How to use what you already have for your content marketing

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Michele Scism

Michele Scism is a decisive, driven and committed entrepreneur who loves helping business owners build thriving, leveraged businesses both online and offline. Michele is a leading authority on business growth, an international speaker, a best-selling author, a TV personality and the Founder of DecisiveMinds.com. She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank actually called demanding their $1.5 million back, and also knows how it feels to sign the contract to sell your company for $9 million dollars. For business building tips visit DecisiveMinds.com