4,400,650 (and counting) blog posts have been published today. That’s a lot of content, which means reaching your target audience and building your reputation as an industry influencer takes a lot of hard work. It goes without saying that publishing content on a regular basis is a must, especially if you hope to benefit financially from your blog, since a recent study by HubSpot has shown that companies that blog more than 16 times a month get 3.5 times more traffic than companies that publish less than 4 blog posts a month. However, people won’t simply start reading your blog because it’s packed with content, so here are some other things you should pay attention to if you want to be the next Neil Patel.
Pick topics that you know a lot about
Quality is the most important feature of a compelling blog post that will be read, liked, and shared through various social media channels. So, in order to generate useful content that will offer a fresh perspective on a certain subject, you need to know the subject inside out. If you aren’t sure what your audience would like to read most, check out Quora, Reddit, or even Facebook and make a list of questions from your niche that have the highest number of answers and views. That way, you’ll make sure that the topic you’re about to address will strike a chord and be helpful to people who visit your blog.
Find the best guest posting opportunities
Making your way to the top of the blogosphere won’t be possible unless you master the art of link building, and guest posting is one of the most effective methods of establishing yourself as an authority in your field and building relevant links to your website. If a number of respectable sources point to your website, Google will take it as proof that your content is fresh, unique, and valuable, which will result in higher rankings. However, finding the right guest posting opportunities can be tricky. You can start by googling the phrase “your niche + blogs” and browsing through the results. If you don’t want to leave anything to chance, it’s best to take advantage of a reliable link prospector which will practically automate your efforts and help you connect with the right people.
Come up with some catchy headlines
This is important for all blog posts, but if you’re still a newbie, it’s a must to make your content stand out by crafting some catchy, witty, or snappy headlines that will immediately capture your visitors’ attention and make them want to read the rest of the article. David Ogilvy, the father of modern advertising, said that “On the average, five times as many people read the headline as read the body copy.” This means that if your headlines are dull and uncompelling, it will be hard for you to grow your readership.
Promote your content
It would be safe to say that promoting your content is equally important as producing high-quality blog posts. Some bloggers would even argue that it’s better and more effective to focus on marketing your existing content than on generating new, but this strategy works well only when you start building your audience and when you want to do it quickly. However, even when the number of your visitors starts growing, you will still need to promote both your new and old blog posts heavily on social media. It’s a good idea to create gripping snippets and optimize them for various social media platforms. Snippets can be interesting stats, quotes from the text, or different variations of the original title, and they are very likely to grab the attention of your social media following. Approximately 20 snippets can be pulled from every piece of content, and you can use them over a couple of weeks or months to boost the popularity of your blog post.
Check your facts
A well-researched, informative blog post backed by hard evidence is what any reader wants, so make sure to fill your content with tons of interesting stats and facts. Your goal should be to create a piece of writing that will help your audience learn something new. But, as you know, the internet is a giant rumor mill, full of half-truths, misinformation, and fake news, which means that you need to rely on relevant sources and use only facts that have been confirmed. Otherwise, you can end up informing your readers, for example, that humans use only 10% of their brains, that the Great Wall of China is the only man-made structure visible from space, or that goldfish have a 3-second memory span. In other words, if you don’t want to completely undermine your authority, double and even triple-check all the data that you want to use in your content.
There are numerous ways to build a stellar blogging reputation, but the first rule to remember is that quality never goes out of style.