In the digital world, your online presence defines your past, present and most importantly, your future. There is no escaping it – if you are not online, then you are not on the market, and if you do try to venture into the competitive arena without a strong online presentation, your fame, if attained, will be short-lived.
Your website is the gateway to the hearts and minds of your loyal and prospective customers, and it leads your business to increased brand awareness and its subsequent conversions and long-term growth. It seems that the reasons for website optimization are numerous, and in case you are running an eCommerce company, they become endless. So here are the best low-cost ways that can easily increase traffic to your website and reap the benefits of subsequent conversions.
Content is king
First and foremost, natural traffic generation through inbound marketing entails the calculated and prudent use of content creation. Website content is predominantly characterized by the texts and stories (such as blogs) you put out on a regular basis in order to increase your search engine ranking, keep the loyal visitors interested and attract new potential customers.
Creating valuable content requires research, planning and implementation as value in the digital world extends far beyond a beautifully written text. Naturally, the content you put out should always be devoid of grammatical or structural errors, and the style and tone of your blog need to portray the voice and personality of your brand. However, reaching beyond contextual quality, you will find the importance of keyword implementation and SEO.
Content gains its value in the eyes of Google through smart keyword implementation that is relevant to your niche, but also by referencing authoritative websites in your own texts, so as to show value and authenticity. Be sure to research the most popular keywords in your niche and implement them into your content strategy, whether you are guest posting on other websites, or adding regular posts to your brand blog.
The power of social media
The modern-day consumer observes their reality through the prism of social media – the most powerful media outlet in the 21st century. Their reality imbued with trends, habits and beliefs is shaped by the content they consume through their favorite social media platforms. As a business looking to drive traffic to its website, social media should be your number one priority.
There are plenty of ways you can channel the power of SM towards reaching your goals. First, you can completely avoid all financial expenses and promote your brand through regular posts, stories, live events, etc. By simply utilizing the vast resources the majority of social media provide in terms of market analytics, you can easily pinpoint the exact target demographic trends and tendencies you need to exploit.
On the other hand, you can extend the reach of your social media efforts by paying for advertisements that will directly increase your traffic and you can also invest in building up one of the most lucrative traffic strategies on the market – brand ambassadors, als10.7o known as social media influencers.
There are big names in the SM industry and there are small ones, and your brand needs to have a clear influencer strategy to help its growth, along with a strong shared hosting plan that will be able to handle the increased traffic. The newest trend businesses are using to reach a larger audience is securing micro influencers.
Micro influencers are individuals who have an honest relationship with your brand, they need and want your products or services and are willing to share it with the world. You should definitely take advantage of this inexpensive traffic strategy by reaching out to your own brand ambassadors.
Your brand will receive traffic and experience growth as long as it is prepared to invest in the market. No financial investments needed though, the only thing you need is to stay active and always provide new and interesting content.
This can be anything from regular newsletters to gift cards and promotions, from email campaigns to online communities and forums. You want to be a part of your community and reach out to your target demographic with a helping hand and an answer to all of their problems – so remember to always stay active and consistent in your efforts.
Increasing website traffic shouldn’t be a stressful chore, rather it can be a fun and rewarding experience if you successfully utilize the vast online resources you have at your disposal. Be sure to follow these simple steps and you will experience exponential growth in no time!
Emma Miller is a Sydney based writer with a degree in marketing. Interested in digital marketing, social media, start-ups and latest trends. She’s a contributor at BizzMark Blog.