Digital Publishing as an Eco-Friendly Marketing Strategy

Digital Publishing as an Eco-Friendly Marketing Strategy

Much like Gutenberg’s printing press has revolutionized Europe’s cultural climate in the mid-15th century, so has digital publishing done for us. Before the invention of the printing press, books had to be copied entirely by hand, which was slow and expensive, to say the least. Gutenberg’s invention changed all of this, and as a result,…

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Have you Lost Your Voice in Your Communications?

Communications

When I think of voice in a marketing context I think about the first steps we take in communication. Those steps are tentative and often unsure. It’s where we first tell our story to others outside of our immediate sphere. It’s the true test of whether our “pitch” just sounded great inside our own heads…

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