Content Marketing Creates 3x’s More Leads Than Traditional Marketing

Content Marketing Leads

According to Demand Metric "Content marketing creates 3x’s more leads than traditional marketing and cost 62% less." If you think about it, it makes perfect sense. Content marketing can be very focused, whereas traditional marketing is more like throwing darts. Content marketing is talk to them marketing Print, TV and radio marketing are "Talk at…

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What is Content Marketing?

What is Content Marketing

When you think about content marketing, what is the first thing you think of? Blogging? Writing articles? What about visual content? I read a great article on HubSpot that expanded on the conversation about what content marketing really is. It had great statistics, and you know I love statistics! Here are a few that I…

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