Going Global: International Branding Strategies

global brending

A lot of people make a mistake of misinterpreting what the term going global actually means. For instance, they assume that all you’re actually doing is opening an identical store or expanding your service to a new region in hopes of reaching greater numbers, which is definitely not the case. What you’re doing is diversifying…

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How to Expand Your Business Internationally

In the age of the internet, it is quite easy to communicate with people on the other end of the world and even coordinate a project whose participants never actually meet in person. With this in mind, it is only logical that expanding your business internationally is easier than it ever was before. While this…

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Didn’t Hit Your Peak Success in 2016?

Didn't Hit Your Peak Success?

Do you feel like your 2016 wasn’t as successful as you’d hoped? You had a plan in place, you followed it, and … still didn’t hit the targets and goals you envisaged. You’re not alone. Securing new business is getting harder and harder these days, with every industry saturated with the good, the bad and…

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How To Become An Influencer

How to become an influencer

There are experts, and then there are influencers. Experts know their stuff. Influencers not only know their stuff, but are the people we look to for expert guidance and opinion about it, and about their industry in general. Many of us aspire to become influencers, and when you apply the right strategies, it’s not complicated.…

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Have you Lost Your Voice in Your Communications?

Communications

When I think of voice in a marketing context I think about the first steps we take in communication. Those steps are tentative and often unsure. It’s where we first tell our story to others outside of our immediate sphere. It’s the true test of whether our “pitch” just sounded great inside our own heads…

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Marketing Bites: The Business Card

Marketing Bites: The Business Card

One might think that in this technologically obsessed world in which we live that the Business Card is now defunct. One might even assume that people aren’t interested in collecting business cards at all. They’ll just bump phones with you and get your contacts that way. Alternatively they might connect with you on LinkedIn before…

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