Having a great idea and even a great business plan is completely useless unless you have the infrastructure to support your ambitions. In order to bring this to life, you need sufficient funds; however, gathering them is no small feat. There are many methods you can employ, yet each of them has its own advantages…
Read MoreLow-Cost Branding Ideas for Startups
A brand is the most essential and the most lucrative asset of every business. While big companies spend fortunes on promoting their name and image, new startups often need to find innovative ways for creating brands on a shoestring budget. A company’s brand identity is much more than a simple combination of a name, logo,…
Read MoreHow To Market New Products
A new product launch is probably the most challenging marketing task. Companies often use their latest products to enter a new market or engage consumers that aren’t their traditional audience. On top of this, a new product also needs to engage current customers and improve their loyalty. That’s why every product launch requires detailed marketing…
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