Digital Publishing as an Eco-Friendly Marketing Strategy

Digital Publishing as an Eco-Friendly Marketing Strategy

Much like Gutenberg’s printing press has revolutionized Europe’s cultural climate in the mid-15th century, so has digital publishing done for us. Before the invention of the printing press, books had to be copied entirely by hand, which was slow and expensive, to say the least. Gutenberg’s invention changed all of this, and as a result,…

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Eco-Friendly Ideas for Promotional Material

Promotional products have staying power, whether they’re used as incentives or tradeshow giveaway gifts. It is important to choose items that will create a positive association with your brand and underscore your commitment to sustainability. Green practices often permeate most communications today since sustainability is becoming more ingrained in corporate culture. By selecting promotional products…

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