Landing Page Optimization: Strategies That Work

Landing Page Optimization

You can never get a second chance to make a great first impression, which is why your landing page matters so much. Think about it, regardless of what digital marketing technique you’re using in order to grab the attention of your audience, eventually they’ll wind up on your landing page. If they don’t like what…

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How To Use Twitter to Test Your Headlines

Test Headlines on Twitter

Finding exactly the right words is the key to getting people to open your e-mails, to click on your links, and to share them. One of the best ways to get people to open more of your communications over time is to keep testing and improving your headlines. You know me, as an accountant, I…

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