Going Global: International Branding Strategies

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A lot of people make a mistake of misinterpreting what the term going global actually means. For instance, they assume that all you’re actually doing is opening an identical store or expanding your service to a new region in hopes of reaching greater numbers, which is definitely not the case. What you’re doing is diversifying…

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How to Expand Your Business Internationally

In the age of the internet, it is quite easy to communicate with people on the other end of the world and even coordinate a project whose participants never actually meet in person. With this in mind, it is only logical that expanding your business internationally is easier than it ever was before. While this…

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