Best Ways to Measure Marketing ROI

roi

When it comes to business and marketing, there is nothing more significant than Return on investment (ROI). A key performance indicator (KPI), measuring ROI is a surefire way of evaluating your marketing success over time and guiding future business decisions. As many channels as you can use to promote business, there are at least the…

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5 Most Important Hires for Your Small Business

business hiring

As a small-business owner dealing with growing competition, you’re likely tempted to keep the reins of your business firmly in your hands alone. After all, you’re the one who has built the company from the ground up, and you want to make sure that everything is done is in line with your values, your brand’s…

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The Six Rules for Success as an Entrepreneur

Success Rules

You’ve asked me over and over what the rules are for success as an entrepreneur. As a serial entrepreneur, I’ve given a lot of thought to what makes a business successful. I’ve come up with my super six rules for success as an entrepreneur. The Six Rules for Success as an Entrepreneur 1. Determine your…

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Tips for Measuring Marketing Effectiveness

measuring marketing

Nowadays, it’s imperative for businesses to have a clear picture about whether their efforts to attract customers and drive sales, among other things, are bearing fruit or not. The main reason is that businesses invest a lot of time and resources into digital marketing, and they need to know that those resources aren’t being wasted.…

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Social Marketing Strategies every Business Owner should be Using

Social Marketing Strategies every Business Owner should be Using

Did you know that Facebook has gained more than 2 billion monthly active users? With 1.5 billion registered accounts, YouTube is the second most popular social network, while Instagram is seventh-ranked with 800 million users. So, what do these statistics tell us? The turbulent world of social media is growing at an astounding rate and…

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Didn’t Hit Your Peak Success in 2016?

Didn't Hit Your Peak Success?

Do you feel like your 2016 wasn’t as successful as you’d hoped? You had a plan in place, you followed it, and … still didn’t hit the targets and goals you envisaged. You’re not alone. Securing new business is getting harder and harder these days, with every industry saturated with the good, the bad and…

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Top 8 Tips For Designing A Great Web Page

Top 8 Tips For Designing A Great Web Page

Here are the top 8 tips for designing a high-quality web page: Include meaningful content to win the visitor’s attention. Express yourself in few words so the visitor quickly understands your message. Before you layout the content on your page, organize it mentally in a grid layout, then sketch it on a piece of paper.…

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