What is Email Marketing?

Email Marketing

What is email marketing and how does it work? Email marketing does not mean pitch, pitch and then pitch some more. Email marketing is the use of emails to build relationships with potential new clients as well as to promote products and services that your potential clients would find appealing. It has become an essential…

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Creating User-Friendly Mobile Content

Mobile Content

An average user has a few different mobile devices. A majority of internet browsing and online communication, in general, is now done via phones or tablets. This is especially the case with a younger generation of users, some of whom don’t even use a desktop computer. Various businesses are rapidly adopting this trend and moving…

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Google Favors Mobile-Friendly Websites

Google Favors Mobile-Friendly Websites

In February 2015, Google announced that mobile-friendly websites will have a significant impact in their mobile search results to help users discover more mobile-friendly content. Knowing that mobile is taking over the desktop world, we should consider Google’s announcement very seriously. According to eMarketer Webinar: Key Digital Trends—15 Things to Know for 2015, mobile touches…

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