Going Global: International Branding Strategies

global brending

A lot of people make a mistake of misinterpreting what the term going global actually means. For instance, they assume that all you’re actually doing is opening an identical store or expanding your service to a new region in hopes of reaching greater numbers, which is definitely not the case. What you’re doing is diversifying…

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How to Expand Your Business Internationally

In the age of the internet, it is quite easy to communicate with people on the other end of the world and even coordinate a project whose participants never actually meet in person. With this in mind, it is only logical that expanding your business internationally is easier than it ever was before. While this…

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Turn Employees Into Brand Influencers

Brand Influencers

Every employee should be marketing your brand, even if they are not part of your marketing team. But there is a difference between classic sales marketing and the ‘brand influencing’ we’re talking about here. The worst thing you can tell your non-marketing employees is that times have changed and they need also be “sales people”…

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Marketing Bites: The Business Card

Marketing Bites: The Business Card

One might think that in this technologically obsessed world in which we live that the Business Card is now defunct. One might even assume that people aren’t interested in collecting business cards at all. They’ll just bump phones with you and get your contacts that way. Alternatively they might connect with you on LinkedIn before…

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What Makes You Remarkable?

What Makes You Remarkable?

Inspired by Seth Godin’s Purple Cow this marketing bite is something I find myself saying to many clients when we start to speak about marketing and what it means to do Great Marketing. When you are trying to position yourself in the market place and stand out from all the rest; you’ve got to start…

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Eight steps to recover your personal brand

Amanda Rose

An offensive Twitter post. A joke that falls flat at a board meeting. We’ve all witnessed a brand crisis – when your good reputation comes under fire, usually by a slip of the tongue. A brand crisis happens to everyone at one point in his or her career, and how you manage it makes the…

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