Content Marketing Creates 3x’s More Leads Than Traditional Marketing

Content Marketing Leads

According to Demand Metric "Content marketing creates 3x’s more leads than traditional marketing and cost 62% less." If you think about it, it makes perfect sense. Content marketing can be very focused, whereas traditional marketing is more like throwing darts. Content marketing is talk to them marketing Print, TV and radio marketing are "Talk at…

Read More

What is Relationship Marketing?

Relationship Marketing

What brands do you love that are nailing relationship marketing? Maybe we need to start by looking at “What is relationship marketing”. I’ll tell you what it is not. It is not meeting me on Facebook and immediately asking me to buy something from you!!!!! How do you build a relationship with your prospects? The…

Read More

What is Content Marketing?

What is Content Marketing

When you think about content marketing, what is the first thing you think of? Blogging? Writing articles? What about visual content? I read a great article on HubSpot that expanded on the conversation about what content marketing really is. It had great statistics, and you know I love statistics! Here are a few that I…

Read More

3 Social Media Mistakes That Cost You Money

3 Social Media Mistakes That Cost You Money

When my clients start to build their social media strategy, one of the first things we talk about are the basics. I’m amazed at how many clients don’t have the basics set up correctly. Take a look at the list below, if you don’t have these things done, I can guarantee that your social media…

Read More

Low-Cost Branding Ideas for Startups

Low Cost Branding Ideas

A brand is the most essential and the most lucrative asset of every business. While big companies spend fortunes on promoting their name and image, new startups often need to find innovative ways for creating brands on a shoestring budget. A company’s brand identity is much more than a simple combination of a name, logo,…

Read More

How To Market New Products

How To Market New Products

A new product launch is probably the most challenging marketing task. Companies often use their latest products to enter a new market or engage consumers that aren’t their traditional audience. On top of this, a new product also needs to engage current customers and improve their loyalty. That’s why every product launch requires detailed marketing…

Read More

5 EASY Steps to Create Your Personal Brand

Amanda Rose

This video was first published in January 21, 2013, but it’s still relevant to people who want to identify their personal brand. Who are you? What is your brand saying to the rest of the world? Don’t leave it up to others take control yourself with these 5 EASY steps to develop your personal brand.…

Read More

Outbound Links Are No Longer A Ranking Factor For Google

Google logo

On January 26, 2016, Google streamed live one of their Google Webmaster hangouts. On this conversation at the 19 minute 53 second mark, Google said that "links from your site to other people’s sites isn’t specifically a ranking factor. But it can bring value to your content and that in turn can be relevant for…

Read More

Have you Lost Your Voice in Your Communications?

Communications

When I think of voice in a marketing context I think about the first steps we take in communication. Those steps are tentative and often unsure. It’s where we first tell our story to others outside of our immediate sphere. It’s the true test of whether our “pitch” just sounded great inside our own heads…

Read More