The color table below was retrieved from The Science Behind Colors, an article of The Logo Company. Colors are an important component of web design and we can associate them with various industries. This table of colors is a good guide to select the colors that best represent your brand.
| – BLACK – | |
|---|---|
| Qualities: | definite, credible, strength, powerful, precise, professional, direct, accuracy |
| Best for: | construction, corporate, oil, financial, fashion, manufacturing, cosmetics, mining, marketing, tradesmen |
| – RED – | |
| Qualities: | hungry, exciting, urgent, dangerous, sexy, evocative, romantic, design, warm, fast |
| Best for: | food, clothing, fashion, apparel cosmetics, sports, real estate, entertainment, health care, caring, emergency services, hospitality, marketing, public relations, advertising |
| – GREEN – | |
| Qualities: | natural, organic, youth, nurturing, instructional, education, adventurous, ecological, calming, nature |
| Best for: | medicine, science, government, recruitment, ecological-business, tourism, human resources |
| – BLUE – | |
| Qualities: | credibility, calming, clean, focused, medical, professional, judicial, power, business like |
| Best for: | medical, scientific, utilities, government, health care, high-tech, recruitment, tradesmen, legal, information technology, dental, corporate |
| – ORANGE – | |
| Qualities: | creative, dynamic, energetic, youthfulness, expressive, child-like, fruitful, innocence, enthusiasm |
| Best for: | recruitment, food and drink, entertainment, education, sports, human resources, childcare |
| – YELLOW – | |
| Qualities: | energy, drive, dynamic, encouraging, design, ideas, youth, invention, bright, positive |
| Best for: | childcare, food and drink, entertainment, new technology, automotive, signs and banners, ecommerce |
| – PURPLE – | |
| Qualities: | spiritual, mysterious, magical, arcane, religiousness, evocative, sensual, well being, occult, loving |
| Best for: | body, mind and soul, astrology, tarot, aromatherapy, massage, yoga, arcane, healing, spiritual, occult |
| – BROWN – | |
| Qualities: | earthly, nurturing, historical, safe, financial, tradition, conservative, reliable, retrospect, steady |
| Best for: | construction, animals, mining, veterinary, finance, real estate, ecology |
| – WHITE – | |
| Qualities: | clinical, clean, medical, clear, purity, spacious, simple, easy, fresh |
| Best for: | medical, science, high-tech, dental |
Maria is an esteemed and celebrated independent web developer based in New York City. Her design and development work shows tremendous passion and insight, which she brings to all of her clients and projects with love, professionalism, and an esteemed work ethic admired by all who partner with Maria.