Psychology Of Web Colors

October 11, 2014 Maria C. Lima

The color table below was retrieved from The Science Behind Colors, an article of The Logo Company. Colors are an important component of web design and we can associate them with various industries. This table of colors is a good guide to select the colors that best represent your brand.

– BLACK –
Qualities: definite, credible, strength, powerful, precise, professional, direct, accuracy
Best for: construction, corporate, oil, financial, fashion, manufacturing, cosmetics, mining, marketing, tradesmen
– RED –
Qualities: hungry, exciting, urgent, dangerous, sexy, evocative, romantic, design, warm, fast
Best for: food, clothing, fashion, apparel cosmetics, sports, real estate, entertainment, health care, caring, emergency services, hospitality, marketing, public relations, advertising
– GREEN –
Qualities: natural, organic, youth, nurturing, instructional, education, adventurous, ecological, calming, nature
Best for: medicine, science, government, recruitment, ecological-business, tourism, human resources
– BLUE –
Qualities: credibility, calming, clean, focused, medical, professional, judicial, power, business like
Best for: medical, scientific, utilities, government, health care, high-tech, recruitment, tradesmen, legal, information technology, dental, corporate
– ORANGE –
Qualities: creative, dynamic, energetic, youthfulness, expressive, child-like, fruitful, innocence, enthusiasm
Best for: recruitment, food and drink, entertainment, education, sports, human resources, childcare
– YELLOW –
Qualities: energy, drive, dynamic, encouraging, design, ideas, youth, invention, bright, positive
Best for: childcare, food and drink, entertainment, new technology, automotive, signs and banners, ecommerce
– PURPLE –
Qualities: spiritual, mysterious, magical, arcane, religiousness, evocative, sensual, well being, occult, loving
Best for: body, mind and soul, astrology, tarot, aromatherapy, massage, yoga, arcane, healing, spiritual, occult
– BROWN –
Qualities: earthly, nurturing, historical, safe, financial, tradition, conservative, reliable, retrospect, steady
Best for: construction, animals, mining, veterinary, finance, real estate, ecology
– WHITE –
Qualities: clinical, clean, medical, clear, purity, spacious, simple, easy, fresh
Best for: medical, science, high-tech, dental

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Maria C. Lima

Maria C. Lima

Maria is an esteemed and celebrated independent web developer based in New York City. Her design and development work show tremendous passion and insight, which she brings to all of her clients and projects with love, professionalism, and an esteemed work ethic admired by all who partner with Maria.