Mobile devices became the most popular platforms for browsing the web these days. Businesses realized that they need efficient ways to reach out to their mobile customers and that’s why almost every business has their own mobile app. In fact, even 71% of marketers agree that mobile marketing is the key to business success. Nowadays, there are plenty of various mobile apps on the market and each one of them offers something different or something similar to mobile users.
Furthermore, 90% of mobile time is spent on apps, while 26% of all internet searches begin on branded apps. That’s why having a functional and usable mobile app is essential for every business that’s looking to become successful. However, customers have high demands and expectations when apps are involved and if yours can’t meet those expectations, customers simply won’t use it. Therefore, here are a few tips on how to create a user-friendly app.
Research your target audience
If you want to develop an app that your customers will find useful, you’ll have to know them well. Research can greatly help you out with that because you’ll be able to identify your target audience’s preferences, as well as their demands and expectations. Also, you’ll be able to identify what exactly your customers want to see in your app and what additional features you should implement in order to give your customers the best experience possible.
Moreover, you’ll learn what value you can offer to your customers through your app. In general, people look for functionality, speed, usability and user-friendliness in an app and if your app lacks even one of those features, then it won’t be successful at all. That’s why you need to research your audience thoroughly so you can meet their expectations and their demands.
Test it before you launch it
Many businesses and independent developers tend to launch their apps on the market without properly testing them first. The reason is mostly that they rush to meet the market demand and stay competitive. However, if you release an app that is full of bugs and glitches, and that crashes all the time, your users will become quite frustrated. In fact, they won’t only refuse to use your app but they will let you, and everyone else, know just how dysfunctional your app is, which will lead to a lot of angry reviews.
If you ever wondered how to find people to test your website, then you have probably wondered how to test your app without in-house testers at your disposal as well. The best way to do so is crowdsourced testing. That way, you’ll have access to thousands of independent testers all around the world that can test your app the way end-users would and ensure that it’s functioning as it should be. After you make sure your app is functioning properly you can successfully launch it and not worry about disappointed customers.
Awesome user interface
User interface (UI) is essential when designing your app. Customers will use this interface to navigate around your app and it has to be appealing, as well as responsive so that users can adapt to it quickly. Consider button scheme, object sizes, search indexing and even colors when designing UI.
Also, create categories so that users can find what they’re looking for more easily. The interface should be significant, useful and recognizable to users, which you can achieve by grouping related things together and making them visible.
It’s all about the features
Simplicity is the key to making a user-friendly app because no one wants to spend days figuring out how it works before they start using it. Therefore, make it simple and easy to use, so that people don’t get frustrated. Your app’s features will lead the show, but they also have to be simple enough to blend in. For instance, your customers want to communicate either with you or each other, so give them a communication feature, such as chat messaging or social integration.
If your customers want to shop for products, give them an option to search, identify and find what they want without having to leave the page they’re currently on. Also, allow various payment options for them to choose from. Most importantly, make your features personalized, visually appealing, responsive and simple to use.
There are over 2 million apps in Google Play and App Store and nearly 200 billion apps will be downloaded in 2017 alone. If you want to develop an app that will be widely accepted, you better make sure it’s user-friendly and highly functional. It’s difficult to launch an app that will stand out on the market, but with careful research and a lot of effort, you’ll be able to give your customers what they’re expecting.
Emma Miller is a Sydney based writer with a degree in marketing. Interested in digital marketing, social media, start-ups and latest trends. She’s a contributor at BizzMark Blog.